As the domestic and global markets become ever more complex and sophisticated, the competitiveness of Australian seafood businesses is being challenged. These challenges are beyond the capacity of individual businesses to address.

We work with seafood industry people, and our extensive networks and alliances across industry and government, to help you continually improve industry practices and to capitalise on opportunities that would not otherwise be realised.

We are helping to create the incentives and tools for the industry to act, as a united seafood industry, to build an environment in which individual businesses can be more profitable and sustainable.

Our priorities are:

- Trade and market access
- Cost of regulatory compliance
- Environmental accreditation
- Strategic alliances
- Cost of production.